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snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

increasing student engagement

8 Tactics for Increasing Student Engagement with Social Media

June 6th, 2017 Posted by Higher Education, Social Media No Comment yet

Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the higher education industry is 553,656 combined across all an institution’s platforms. But in the competition for attention online are your students engaging with your content or passively scrolling by? (more…)

Higher Education Conferences

2017 Higher Education Conferences for Marketers

May 30th, 2017 Posted by Higher Education No Comment yet

When it comes to working in higher education marketing, networking can be your best friend. Because of our unique and varied audiences, the landscape can change quickly. Having a pulse on the latest tools, methods and even success stories from other institutions can make a world of difference. We’ve cut through the clutter to identify our top picks for higher education conferences for marketers, this year.  (more…)

Website Accessibility

What to Consider When Assessing Website Accessibility

May 23rd, 2017 Posted by Web Design No Comment yet

When it comes to website accessibility, inclusivity is key (especially in light of new ADA lawsuits). It doesn’t matter how clean your code, how beautiful your design, or how engaging your content, if your website is inoperable to people with visual, auditory, motor, or cognitive disabilities. But making your website accessible does not mean you have to choose function over form.  The best websites can be enjoyed by all without compromising innovative, compelling web design.  (more…)

Social Media for Higher Education

How to Use Social Media for Higher Education

May 10th, 2017 Posted by Higher Education, Social Media No Comment yet

Learn strategies to enlist the help of social media for higher education marketing throughout the student journey.

By now you’ve likely heard that social media is a necessary part of the marketing mix. You may have even experienced some ways it has positively impacted your institution. After all, the average university posts to social media at least 8 times per week and has over 25,000 followers. But are you using it to its full capacity? Social media (both paid and organic) is one of the most impactful ways to support the student journey. Higher education prospects are using it throughout every stage in their decision making process.