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higher education statistics

Higher Education Statistics + Marketing Insights You’ll Want To Know

July 7th, 2017 Posted by Higher Education, Social Media, Strategy No Comment yet

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

3 B2B Examples of Excellent Content Marketing

July 5th, 2017 Posted by B2B, Content Marketing, Strategy No Comment yet

When most people think of content marketing, its applications in the world of B2B marketing don’t always come to mind. Truth is, B2B audiences are some of the best suited for content marketing. In fact, it’s likely you experience great B2B examples of content marketing on a daily basis. (more…)

consultative selling

Digital Marketing Strategies That Can Facilitate B2B Consultative Selling

June 30th, 2017 Posted by B2B, Strategy No Comment yet

In our increasingly knowledge-based society, where, it has been argued, customers know more about your products and services before you call on them than ever before, we have seen a fundamental shift in the way successful B2B companies sell. Welcome, consultative selling.  (more…)

trends in higher education

3 Big Trends in Higher Education and What They Mean for Marketers

June 22nd, 2017 Posted by Higher Education No Comment yet

You probably know that higher education is undergoing some changes, these days. Between new legislation, rising costs, and a more diverse student body, there’s a lot for institutions to think about. But what does this mean for higher ed marketers? We discuss 3 big trends in higher education and what they mean for higher ed institutions and their marketing teams. (more…)

Hayley Petrucci Incentric Digital Marketing

Hello Hayley – Meet our new Social Media Coordinator

June 13th, 2017 Posted by News No Comment yet

This post was originally published on the RDW Change Agents Blog

Give a warm welcome to the newest member of our team, Hayley Petrucci, Social Media Coordinator. Hayley comes to us with a degree in Public Relations from URI.  She also comes equipped with internship experience with one of the best agencies in town…yours truly. Take a minute to learn a little more about her (and why we couldn’t let her leave). (more…)