Posts in Web Design

Website Accessibility

What to Consider When Assessing Website Accessibility

May 23rd, 2017 Posted by Web Design No Comment yet

When it comes to website accessibility, inclusivity is key (especially in light of new ADA lawsuits). It doesn’t matter how clean your code, how beautiful your design, or how engaging your content, if your website is inoperable to people with visual, auditory, motor, or cognitive disabilities. But making your website accessible does not mean you have to choose function over form.  The best websites can be enjoyed by all without compromising innovative, compelling web design.  (more…)

Winning Landing Pages

Landing Pages for the Win

May 5th, 2017 Posted by Web Design No Comment yet

5 Key Attributes of a Killer Landing Page

 

Remember when microsites were all the rage?

(Or when the phrase “all the rage” was all the rage? Nah, me neither).

It wasn’t long ago that microsites functioned as the exclusive front porch presence for many a marketing campaign. To be fair, microsites are still alive and well. Like an aging, playground basketball legend… the microsite still gets it done. But there’s a young upstart baller in town that’s turning heads in recent years. The Landing Page.

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Chris DiSano is the talented wearer of many hats: a former practicing attorney and current nationally-recognized Atlantic 10 basketball conference media maven, Chris is presently leading client engagements in the higher education, scholarly publishing, healthcare and real estate sectors. If you want to talk college hoops this (or any) month, follow him on Twitter @CDiSano44.
website bounce

5 Reasons Website Visitors Bounce and What You Can Do to Stop It

March 17th, 2017 Posted by Integrated Analytics, Web Design No Comment yet
Have you checked the bounce rate for your website lately? Whatever it is, I’d be willing to bet it’s too high. According to data analytics company Kissmetrics, website bounce rates average about 40%. That means nearly half of your users may be leaving your website after visiting a single page. (more…)
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Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.