Posts in Strategy

university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
higher education statistics

Higher Education Statistics + Marketing Insights You’ll Want To Know

July 7th, 2017 Posted by Higher Education, Social Media, Strategy No Comment yet

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

3 B2B Examples of Excellent Content Marketing

July 5th, 2017 Posted by B2B, Content Marketing, Strategy No Comment yet

When most people think of content marketing, its applications in the world of B2B marketing don’t always come to mind. Truth is, B2B audiences are some of the best suited for content marketing. In fact, it’s likely you experience great B2B examples of content marketing on a daily basis. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
consultative selling

Digital Marketing Strategies That Can Facilitate B2B Consultative Selling

June 30th, 2017 Posted by B2B, Strategy No Comment yet

In our increasingly knowledge-based society, where, it has been argued, customers know more about your products and services before you call on them than ever before, we have seen a fundamental shift in the way successful B2B companies sell. Welcome, consultative selling.  (more…)

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Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.
snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.