Posts in Social Media

b2b social

7 B2B Social Media Marketing Tips

July 11th, 2017 Posted by B2B, Social Media No Comment yet

Social Media isn’t just a place for B2C brands to chat with fans about how many retweets it will take to earn free chicken nuggets; it can be an effective part of your B2B marketing strategy. In fact, 55% of B2B buyers say they search for product and vendor information on social media. If they can’t find you there, or your presence leaves them with more questions than when they started, they may turn to a competitor. Curious about how you can make an impact with your prospects on social media? Here are our top B2B social media marketing tips: (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
higher education statistics

Higher Education Statistics + Marketing Insights You’ll Want To Know

July 7th, 2017 Posted by Higher Education, Social Media, Strategy No Comment yet

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.
snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
increasing student engagement

8 Tactics for Increasing Student Engagement with Social Media

June 6th, 2017 Posted by Higher Education, Social Media No Comment yet

Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the higher education industry is 553,656 combined across all an institution’s platforms. But in the competition for attention online are your students engaging with your content or passively scrolling by? (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
Social Media for Higher Education

How to Use Social Media for Higher Education

May 10th, 2017 Posted by Higher Education, Social Media No Comment yet

Learn strategies to enlist the help of social media for higher education marketing throughout the student journey.

By now you’ve likely heard that social media is a necessary part of the marketing mix. You may have even experienced some ways it has positively impacted your institution. After all, the average university posts to social media at least 8 times per week and has over 25,000 followers. But are you using it to its full capacity? Social media (both paid and organic) is one of the most impactful ways to support the student journey. Higher education prospects are using it throughout every stage in their decision making process.

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.