Posts in SEM and Digital Advertising

snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
adwords if function tips

How To Get the Most Out of the AdWords IF Function

March 24th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising No Comment yet
You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF functions…you don’t have to use a feed! (more…)
Marian Visonà is a Marketing Analytics Strategist who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!
measure paid social

5 Ways to Measure Paid Social Media Success

March 13th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising, Social Media No Comment yet
If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start? Here are a handful of metrics to take a look at when measuring the success of your latest campaign. (more…)
Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

SEM vs SEO and the Battle for Search Supremacy

February 20th, 2017 Posted by SEM and Digital Advertising, SEO No Comment yet

In the fight over search engine results dominance, is there a clear winner between SEO and SEM?

The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.

Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.