Posts in Higher Education

student enrollment optimizations

Optimize! How Optimization Can Boost Student Enrollment

July 28th, 2017 Posted by Higher Education No Comment yet

Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch a new campaign, many institutions drop the ball when it comes to important details that can make or break your marketing plan. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
higher education statistics

Higher Education Statistics + Marketing Insights You’ll Want To Know

July 7th, 2017 Posted by Higher Education, Social Media, Strategy No Comment yet

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.
trends in higher education

3 Big Trends in Higher Education and What They Mean for Marketers

June 22nd, 2017 Posted by Higher Education No Comment yet

You probably know that higher education is undergoing some changes, these days. Between new legislation, rising costs, and a more diverse student body, there’s a lot for institutions to think about. But what does this mean for higher ed marketers? We discuss 3 big trends in higher education and what they mean for higher ed institutions and their marketing teams. (more…)

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Marian Visonà is a Marketing Analytics Strategist who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!
increasing student engagement

8 Tactics for Increasing Student Engagement with Social Media

June 6th, 2017 Posted by Higher Education, Social Media No Comment yet

Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the higher education industry is 553,656 combined across all an institution’s platforms. But in the competition for attention online are your students engaging with your content or passively scrolling by? (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.