Posts in B2B

b2b vs b2c

B2B vs. B2C: The Digital Marketing Divide

August 9th, 2017 Posted by B2B No Comment yet

By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs. B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages across to these audiences, digitally. (more…)

mm
Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
B2B Lead Generation Tactics

5 Digital B2B Lead Generation Tactics NOT To Ignore

July 20th, 2017 Posted by B2B No Comment yet

Phil Loscoe, our resident B2B marketing doyen, shares 5 ways you can leverage digital B2B lead generation tactics to increase leads and grow ROI.

In the popular 1996 Tom Cruise movie Jerry Maguire, Cuba Gooding’s character –wide receiver Rod Tidwell – famously defined his needs via four important words: (more…)

mm
Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.
b2b social

7 B2B Social Media Marketing Tips

July 11th, 2017 Posted by B2B, Social Media No Comment yet

Social Media isn’t just a place for B2C brands to chat with fans about how many retweets it will take to earn free chicken nuggets; it can be an effective part of your B2B marketing strategy. In fact, 55% of B2B buyers say they search for product and vendor information on social media. If they can’t find you there, or your presence leaves them with more questions than when they started, they may turn to a competitor. Curious about how you can make an impact with your prospects on social media? Here are our top B2B social media marketing tips: (more…)

mm
Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

3 B2B Examples of Excellent Content Marketing

July 5th, 2017 Posted by B2B, Content Marketing, Strategy No Comment yet

When most people think of content marketing, its applications in the world of B2B marketing don’t always come to mind. Truth is, B2B audiences are some of the best suited for content marketing. In fact, it’s likely you experience great B2B examples of content marketing on a daily basis. (more…)

mm
Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
consultative selling

Digital Marketing Strategies That Can Facilitate B2B Consultative Selling

June 30th, 2017 Posted by B2B, Strategy No Comment yet

In our increasingly knowledge-based society, where, it has been argued, customers know more about your products and services before you call on them than ever before, we have seen a fundamental shift in the way successful B2B companies sell. Welcome, consultative selling.  (more…)

mm
Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.