Posts by Sarah

b2b vs b2c

B2B vs. B2C: The Digital Marketing Divide

August 9th, 2017 Posted by B2B No Comment yet

By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs. B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages across to these audiences, digitally. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
student enrollment optimizations

Optimize! How Optimization Can Boost Student Enrollment

July 28th, 2017 Posted by Higher Education No Comment yet

Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch a new campaign, many institutions drop the ball when it comes to important details that can make or break your marketing plan. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.

3 B2B Examples of Excellent Content Marketing

July 5th, 2017 Posted by B2B, Content Marketing, Strategy No Comment yet

When most people think of content marketing, its applications in the world of B2B marketing don’t always come to mind. Truth is, B2B audiences are some of the best suited for content marketing. In fact, it’s likely you experience great B2B examples of content marketing on a daily basis. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.