Posts by PhilL

B2B Lead Generation Tactics

5 Digital B2B Lead Generation Tactics NOT To Ignore

July 20th, 2017 Posted by B2B No Comment yet

Phil Loscoe, our resident B2B marketing doyen, shares 5 ways you can leverage digital B2B lead generation tactics to increase leads and grow ROI.

In the popular 1996 Tom Cruise movie Jerry Maguire, Cuba Gooding’s character –wide receiver Rod Tidwell – famously defined his needs via four important words: (more…)

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Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.
consultative selling

Digital Marketing Strategies That Can Facilitate B2B Consultative Selling

June 30th, 2017 Posted by B2B, Strategy No Comment yet

In our increasingly knowledge-based society, where, it has been argued, customers know more about your products and services before you call on them than ever before, we have seen a fundamental shift in the way successful B2B companies sell. Welcome, consultative selling.  (more…)

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Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.
RDW Launches Incentric Digital Marketing

RDW Group Launches Incentric Digital Marketing: New Digital Marketing Sub-Brand

April 3rd, 2017 Posted by News No Comment yet
Incentric Digital Marketing becomes part of the RDW Group family, joining web design and development sub-brand iFactory in providing integrated communications services to a broad spectrum of regional clients. (more…)
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Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.