Posts by MarianV

trends in higher education

3 Big Trends in Higher Education and What They Mean for Marketers

June 22nd, 2017 Posted by Higher Education No Comment yet

You probably know that higher education is undergoing some changes, these days. Between new legislation, rising costs, and a more diverse student body, there’s a lot for institutions to think about. But what does this mean for higher ed marketers? We discuss 3 big trends in higher education and what they mean for higher ed institutions and their marketing teams. (more…)

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Marian Visonà is a Marketing Analytics Strategist who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!
adwords if function tips

How To Get the Most Out of the AdWords IF Function

March 24th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising No Comment yet
You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF functions…you don’t have to use a feed! (more…)
mm
Marian Visonà is a Marketing Analytics Strategist who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!
SEO vs SEM

SEM vs SEO and the Battle for Search Supremacy

February 20th, 2017 Posted by SEM and Digital Advertising, SEO No Comment yet

In the fight over search engine results dominance, is there a clear winner between SEO and SEM?

The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.

Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.

ROI-Measurement-Analytics

The Key to Mastering Measurement and Showing ROI

February 15th, 2017 Posted by Integrated Analytics No Comment yet

With the advent of digital marketing, measuring the key performance indicators of your marketing campaigns has not only become possible, but much easier than the guesswork and trend analysis used in the days of purely traditional advertising. There are many different methods of measurement available.