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buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

April 20th, 2017 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

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facebook ads resonate audience

7 Reasons Facebook Ads Aren’t Resonating With Your Audience

April 19th, 2017 Posted by Social Media No Comment yet
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not clicking? You may be making one of these mistakes. (more…)
RDW Launches Incentric Digital Marketing

RDW Group Launches Incentric Digital Marketing: New Digital Marketing Sub-Brand

April 3rd, 2017 Posted by News No Comment yet
Incentric Digital Marketing becomes part of the RDW Group family, joining web design and development sub-brand iFactory in providing integrated communications services to a broad spectrum of regional clients. (more…)
lead scoring marketing automation

The Benchwarmer’s Guide to Lead Scoring

March 27th, 2017 Posted by Marketing Automation No Comment yet
Larry Bird once said, “It doesn’t matter who scores the points, it’s who can get the ball to the scorer.” You could probably say the same about most marketing and sales teams. We marketers work tirelessly; creating countless campaigns to generate leads and pass them on to our sales superstars for what we hope will become a slam dunk close. (more…)
select digital marketing agency

How to Choose the Right Digital Marketing Agency for You

March 25th, 2017 Posted by Strategy No Comment yet
When it comes down to it, selecting a partner to support you with digital marketing is just plain challenging. The landscape is crowded. The jargon is overwhelming. Sometimes it can feel like you’re not quite sure what you’re looking for. So what should you consider when selecting the right digital marketing agency for your needs? (more…)