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trends in higher education

3 Big Trends in Higher Education and What They Mean for Marketers

June 22nd, 2017 Posted by News No Comment yet

You probably know that higher education is undergoing some changes, these days. Between new legislation, rising costs, and a more diverse student body, there’s a lot for institutions to think about. But what does this mean for higher ed marketers? We discuss 3 big trends in higher education and what they mean for higher ed institutions and their marketing teams. (more…)

Hayley Petrucci Incentric Digital Marketing

Hello Hayley – Meet our new Social Media Coordinator

June 13th, 2017 Posted by News No Comment yet

This post was originally published on the RDW Change Agents Blog

Give a warm welcome to the newest member of our team, Hayley Petrucci, Social Media Coordinator. Hayley comes to us with a degree in Public Relations from URI.  She also comes equipped with internship experience with one of the best agencies in town…yours truly. Take a minute to learn a little more about her (and why we couldn’t let her leave). (more…)

snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

increasing student engagement

8 Tactics for Increasing Student Engagement with Social Media

June 6th, 2017 Posted by Higher Education, Social Media No Comment yet

Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the higher education industry is 553,656 combined across all an institution’s platforms. But in the competition for attention online are your students engaging with your content or passively scrolling by? (more…)

Higher Education Conferences

2017 Higher Education Conferences for Marketers

May 30th, 2017 Posted by Higher Education No Comment yet

When it comes to working in higher education marketing, networking can be your best friend. Because of our unique and varied audiences, the landscape can change quickly. Having a pulse on the latest tools, methods and even success stories from other institutions can make a world of difference. We’ve cut through the clutter to identify our top picks for higher education conferences for marketers, this year.  (more…)