The Latest

b2b vs b2c

B2B vs. B2C: The Digital Marketing Divide

August 9th, 2017 Posted by B2B No Comment yet

By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs. B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages across to these audiences, digitally. (more…)

student enrollment optimizations

Optimize! How Optimization Can Boost Student Enrollment

July 28th, 2017 Posted by Higher Education No Comment yet

Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch a new campaign, many institutions drop the ball when it comes to important details that can make or break your marketing plan. (more…)

B2B Lead Generation Tactics

5 Digital B2B Lead Generation Tactics NOT To Ignore

July 20th, 2017 Posted by B2B No Comment yet

Phil Loscoe, our resident B2B marketing doyen, shares 5 ways you can leverage digital B2B lead generation tactics to increase leads and grow ROI.

In the popular 1996 Tom Cruise movie Jerry Maguire, Cuba Gooding’s character –wide receiver Rod Tidwell – famously defined his needs via four important words: (more…)

university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

b2b social

7 B2B Social Media Marketing Tips

July 11th, 2017 Posted by B2B, Social Media No Comment yet

Social Media isn’t just a place for B2C brands to chat with fans about how many retweets it will take to earn free chicken nuggets; it can be an effective part of your B2B marketing strategy. In fact, 55% of B2B buyers say they search for product and vendor information on social media. If they can’t find you there, or your presence leaves them with more questions than when they started, they may turn to a competitor. Curious about how you can make an impact with your prospects on social media? Here are our top B2B social media marketing tips: (more…)