Posts by KaitlynD

increasing student engagement

8 Tactics for Increasing Student Engagement with Social Media

June 6th, 2017 Posted by Higher Education, Social Media No Comment yet

Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the higher education industry is 553,656 combined across all an institution’s platforms. But in the competition for attention online are your students engaging with your content or passively scrolling by? (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
facebook ads resonate audience

7 Reasons Facebook Ads Aren’t Resonating With Your Audience

April 19th, 2017 Posted by Social Media No Comment yet
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not clicking? You may be making one of these mistakes. (more…)
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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
measure paid social

5 Ways to Measure Paid Social Media Success

March 13th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising, Social Media No Comment yet
If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start? Here are a handful of metrics to take a look at when measuring the success of your latest campaign. (more…)
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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
social-media-metrics-higher-ed

6 Social Media Networks Higher-Ed Marketers Should Not Ignore

February 10th, 2017 Posted by Social Media No Comment yet

If you’re a higher-ed marketer you’re probably used to the ongoing competition for quality applicants, and now you’re also competing for their attention online. After all, to reach your audience you have to meet them where they are, right?